Secret Recipe Cakes & Café was incepted in Malaysia in 1997, and has since become a phenomenal household name synonymous with fine quality cakes and delectable food. Secret Recipe with a promise to offer something different for their customer with the emphasis on quality products, variety, moderate pricing and contemporary ambience.
Secret Recipe group of F&B brands has grown to be the largest and fastest home grown café chain in Malaysia, with over 500 outlets to date, spreading its presence in the region; including Singapore, Indonesia, Thailand, China, Australia, New Zealand, Brunei, Vietnam, Maldives and Bangladesh.
Secret Recipe always continue to strive to surpass its commitments through innovations and improvements with a vision to be recognized as a leader in our industry.
Throughout the 21 years journey, Secret Recipe has to face many obstacles such as Global financial crisis in 1998, SARS that hit Asia in 2002, tsunami in 2004, outbreak of bird flu in 2005, Asian financial crisis 2008 and H1N1 pandemic hit Asia in 2009 follow by depreciation of ringgit in 2015. Despite all these negative challenges, we managed to carefully drive the company forward with impressive double digit growth in revenues and profits for the past 20 years till to date.
With our International award winning cakes and food such as Marble Cheesecake, Chocolate Indulgence cake, Seafood Medley Pasta, Irish lamb Shank and Tom Yum Kung, our customers will be spoilt for choice.
Secret Recipe success was built from the strong foundation of passion, innovation and adaptability. It is with that very core, we are able to continuously evolve with customers’ every changing tastes and demand.