Absolut is a pioneering brand that has redefined the world of premium vodka and vodka-based drinks. It has inspired people from all walks of life to come together, mix ideas and drinks, and do so responsibly and respectfully.
Throughout its history, Absolut has been at the forefront of social progress, using innovative products and creative collaborations to promote positive change. The brand’s unwavering support for the LGBTQ+ community serves as a testament to its commitment to doing the right thing.
Absolut believes that mixing people, ideas, and drinks, can create a more open, free, and fun world. The brand’s use of creativity has also made it synonymous with nightlife, culture, and the arts. The iconic Absolut bottle, reimagined by renowned international artists and fashion designers, is a testament to the brand’s commitment to pushing boundaries and inspiring others to do the same.
Through its outstanding taste, design, marketing, and creativity, Absolut has earned numerous accolades and continues to inspire others to think differently and create positive change.