The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names, and the award is limited to the top 100 global brands in any particular year.
The Regional Award is presented to brands who are top in several countries in a particular geographic region.
The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.
Winners of the Global Award are not eligible for the National Award.
Winners of the World Branding Awards are uniquely judged through three streams, with each stream contributing a set percentage to the total score in evaluating a brand.