The Awards

Brand of the Year logo

The sixteenth edition of the World Branding Awards returns to Austria in 2023, to celebrate the world’s best Pet and Animal brands. 


Click here to see the full list of the 2022-2023 World Branding Award winners from the most recent edition of the awards, held at Kensington Palace, 3rd November.

2022-2023 Brand of the Year Awards – Kensington Palace – Highlight Video

Award Tiers

World Branding Awards trophies

Global Award

The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names, and the award is limited to the top 100 global brands in any particular year.

Regional Award

The Regional Award is presented to brands who are top in several countries in a particular geographic region.

National Award

The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.

Winners of the Global Award are not eligible for the National Award.

Be the next Brand of the Year


Winners of the World Branding Awards are uniquely judged through three streams, with each stream contributing a set percentage to the total score in evaluating a brand.

Evaluation/voting streams


Brand valuation


Public Online Voting


Consumer Market Research

Featured Winners