The Awards

Brand of the Year logo

The World Branding Awards is the premier awards of the World Branding Forum, and sees some of the world’s best brands recognised for their work and achievements. The World Branding Awards ceremony took place once again at London’s iconic Kensington Palace in September 2017.

 

The Animalis Edition of the Awards focuses on pet and Animal brands, and was held in the Throne Room of Vienna’s Hofburg Palace in June 2017.

Award Tiers

World Branding Awards trophies

Global Award

The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names, and the award is limited to the top 100 global brands in any particular year.

Regional Award

The Regional Award is presented to brands who are top in several countries in a particular geographic region.

National Award

The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.

Winners of the Global Award are not eligible for the National Award.

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 Judging

Winners of the World Branding Awards are uniquely judged through three streams, with each stream contributing a set percentage to the total score in evaluating a brand.

Evaluation/voting streams

30%

Brand valuation

30%

Public Online Voting

40%

Consumer Market Research

The World Branding Awards was held at

London’s Kensington Palace in September 2016

Featured Winners