Aqua Design Amano

ADA first opened an aquarium shop named โ€œAqua Design Amanoโ€ in Niigata City, Japan in December 1984 carrying mainly aquatic plants that were unfamiliar at the time, and later established Aqua Design Amano Co., Ltd. in April 1992.

Its founder, Takashi Amano proposed his own style called โ€œNature Aquariumโ€, recreating environments just like nature and growing living things in aquariums, and advocated a connection between the richness of the aquarium hobby and the natural environment to aquarists around the world.

ADA has been working on the product development with the policy of โ€œproducing what ADA wantsโ€ and has produced so many epoch-making products with full of originality that never existed before. โ€œADA NATURE AQUARIUMโ€, a product lineup for enjoying Nature Aquarium that combined high-performance, stylish design and playfulness that is fascinating to users, has been favored by high-end users around the world.

Moreover, ADA also launched a new brand named โ€œDOOAโ€ in 2017 with the concept of enjoying aquatic plants and other plants more spontaneously, and released a product lineup for Aqua Terrarium and Paludarium. Today, ADA provides products for Nature Aquarium that meet the needs of a wider range of users while proposing how to enjoy water and greenery with the two brands such as โ€œADA NATURE AQUARIUMโ€ and โ€œDOOAโ€.

Furthermore, ADA focuses not only on the product development and sales, but also offering highly specialized information about ADA products and how to enjoy the hobby through the monthly magazine โ€œAQUA JOURNALโ€ (first published in 1994), video streaming channel โ€œADAviewโ€ and social network, and carries through its own business development by editing and publishing everything done in-house. In addition, โ€œIAPLC (The International Aquatic Plants Layout Contest)โ€ sponsored by ADA has grown into the worldโ€™s largest international planted aquarium contest since 2001. There were 2,617 entries, making the largest number in the history of IAPLC from 84 countries and areas in 2021. IAPLC continues to create new trends every year.

ADAใฏ1982ๅนด12ๆœˆใซๆ–ฐๆฝŸๅธ‚ใซๅ‰ตๆฅญใ—ใŸๅฝ“ๆ™‚ใจใ—ใฆใฏ็ใ—ใ‹ใฃใŸๆฐด่‰ใ‚’ใƒกใ‚คใƒณใจใ—ใŸใ‚ขใ‚ฏใ‚ขใƒชใ‚ฆใƒ ใ‚ทใƒงใƒƒใƒ—ใ€Œใ‚ขใ‚ฏใ‚ขใƒ‡ใ‚ถใ‚คใƒณใ‚ขใƒžใƒŽใ€ใ‚’ๅ‰่บซใจใ—ใ€1992ๅนด4ๆœˆใซใ€Œๆ ชๅผไผš็คพใ‚ขใ‚ฏใ‚ขใƒ‡ใ‚ถใ‚คใƒณใ‚ขใƒžใƒŽ๏ผˆADA๏ผ‰ใ€ใจใ—ใฆใ‚นใ‚ฟใƒผใƒˆใ—ใพใ—ใŸใ€‚ๅ‰ตๆฅญ่€…ใงใ‚ใ‚‹ๅคฉ้‡Žๅฐšใฏใ€ๆฐดๆงฝใฎไธญใซ่‡ช็„ถใ•ใชใŒใ‚‰ใฎ็’ฐๅขƒใ‚’ๅ†็พใ—็”Ÿ็‰ฉใ‚’่‚ฒใฆใ‚‹ใ€Œใƒใ‚คใƒใƒฃใƒผใ‚ขใ‚ฏใ‚ขใƒชใ‚ฆใƒ ใ€ใจใ„ใ†็‹ฌ่‡ชใฎใ‚นใ‚ฟใ‚คใƒซใ‚’ๆๅ”ฑใ—ใ€ไธ–็•Œใฎใ‚ขใ‚ฏใ‚ขใƒชใ‚นใƒˆใซใ‚ขใ‚ฏใ‚ขใƒชใ‚ฆใƒ ใƒ›ใƒ“ใƒผใฎ่ฑŠใ‹ใ•ใจ่‡ช็„ถ็’ฐๅขƒใจใฎใคใชใŒใ‚Šใ‚’็คบใ—ใพใ—ใŸใ€‚่ฃฝๅ“้–‹็™บใซใŠใ„ใฆใฏใ€Œ่‡ชใ‚‰ใŒๆฌฒใ—ใ„ใƒขใƒŽใ‚’ใคใใ‚‹ใ€ใจใ„ใ†ใ“ใจใ‚’ใƒใƒชใ‚ทใƒผใจใ—ใ€ใใ‚Œใพใงใชใ‹ใฃใŸใ‚ชใƒชใ‚ธใƒŠใƒซๆ€งใซๅฏŒใ‚“ใ ใ‚จใƒใƒƒใ‚ฏใƒกใ‚คใ‚ญใƒณใ‚ฐใช่ฃฝๅ“ใ‚’ๆ•ฐๅคšใ็”Ÿใฟๅ‡บใ—ใฆใใพใ—ใŸใ€‚็พๅœจใงใฏใƒใ‚คใƒใƒฃใƒผใ‚ขใ‚ฏใ‚ขใƒชใ‚ฆใƒ ใ‚’ๆฅฝใ—ใ‚€ใŸใ‚ใฎ้ซ˜ใ„ๆฉŸ่ƒฝๆ€งใจใƒ‡ใ‚ถใ‚คใƒณๆ€งใ€ไฝฟ็”จ่€…ใ‚’ๆฅฝใ—ใพใ›ใ‚‹้Šใณๅฟƒใ€ใใ‚Œใ‚‰ใ‚’ๅ…ผใญๅ‚™ใˆใŸ่ฃฝๅ“็พคใ€ŒADA NATUREAQUARIUMใ€ใฏใ€ไธ–็•Œใฎใƒใ‚คใ‚จใƒณใƒ‰ใƒฆใƒผใ‚ถใƒผใซๆ”ฏๆŒใ•ใ‚Œใ‚‹ใ‚ˆใ†ใซใชใ‚Šใพใ—ใŸใ€‚ใ•ใ‚‰ใซ2017ๅนดใซใฏใ€ใ‚ˆใ‚Š่‡ช็”ฑใชใ‚นใ‚ฟใ‚คใƒซใงๆฐด่‰ใ‚„ๆค็‰ฉใ‚’ๆฅฝใ—ใ‚€ใ“ใจใ‚’ใ‚ณใƒณใ‚ปใƒ—ใƒˆใจใ—ใŸๆ–ฐใƒ–ใƒฉใƒณใƒ‰ใ€ŒDOOAใ€ใ‚’็ซ‹ใกไธŠใ’ใ€ใ‚ขใ‚ฏใ‚ขใƒ†ใƒฉใƒชใ‚ฆใƒ ใ‚„ใƒ‘ใƒซใƒ€ใƒชใ‚ฆใƒ ็”จใฎ่ฃฝๅ“็พคใ‚’็™บ่กจใ€‚็พๅœจใฏใƒใ‚คใƒใƒฃใƒผใ‚ขใ‚ฏใ‚ขใƒชใ‚ฆใƒ ใ‚’ๆฅฝใ—ใ‚€ใŸใ‚ใฎใ€ŒADA NATURE AQUARIUMใ€ใจใ€ŒDOOAใ€ใฎ2ใคใฎใƒ–ใƒฉใƒณใƒ‰ใงๆฐดใจ็ท‘ใฎๆฅฝใ—ใฟๆ–นใ‚’ๆๆกˆใ—ใชใŒใ‚‰ใ€ใ‚ˆใ‚Šๅน…ๅบƒใ„ใƒฆใƒผใ‚ถใƒผใฎใƒ‹ใƒผใ‚บใซๅฟœใˆใ‚‹่ฃฝๅ“ใ‚’ๆไพ›ใ—ใฆใ„ใพใ™ใ€‚ใพใŸADAใฏ่ฃฝๅ“ใฎ้–‹็™บใ€่ฒฉๅฃฒใ ใ‘ใซใจใฉใพใ‚‰ใšใ€ๆœˆๅˆŠ่ชŒใ€Žใ‚ขใ‚ฏใ‚ขใƒปใ‚ธใƒฃใƒผใƒŠใƒซใ€๏ผˆ1994ๅนดๅ‰ตๅˆŠ๏ผ‰ใ‚’ใฏใ˜ใ‚ใ€ๅ‹•็”ป้…ไฟกใ€ŒADAviewใ€ใ‚„SNSใชใฉใ‚’้€šใ˜ใฆ่ฃฝๅ“ใ‚„ใƒ›ใƒ“ใƒผใฎๆฅฝใ—ใฟๆ–นใชใฉๅฐ‚้–€ๆ€งใฎ้ซ˜ใ„ๆƒ…ๅ ฑใ‚’ไธ–็•Œใฎใ‚ขใ‚ฏใ‚ขใƒชใ‚นใƒˆใซๅฑŠใ‘ใ‚‹ใ“ใจใซใ‚‚ๆณจๅŠ›ใ—ใฆใŠใ‚Šใ€ใใ‚Œใ‚‰ใฎ็ทจ้›†ใ€ๅ‡บ็‰ˆใ‚‚ใ™ในใฆ่‡ช็คพๅ†…ใง่กŒใ„็‹ฌ่‡ชใฎไบ‹ๆฅญๅฑ•้–‹ใ‚’่ฒซใ„ใฆใ„ใพใ™ใ€‚ใชใŠใ€2001ๅนดใ‹ใ‚‰ADAใŒไธปๅ‚ฌใ™ใ‚‹ใ€ŒIAPLC๏ผˆไธ–็•Œๆฐด่‰ใƒฌใ‚คใ‚ขใ‚ฆใƒˆใ‚ณใƒณใƒ†ใ‚นใƒˆ๏ผ‰ใ€ใฏใ€ไธ–็•Œๆœ€ๅคง่ฆๆจกใฎๅ›ฝ้š›็š„ใชๆฐด่‰ใƒฌใ‚คใ‚ขใ‚ฆใƒˆใฎใ‚ณใƒณใƒ†ใ‚นใƒˆใซใพใง็™บๅฑ•ใ—ใ€ไปŠๅนด2021ๅนดใซใฏ84ใฎๅ›ฝใจๅœฐๅŸŸใ‹ใ‚‰ๆญดไปฃๆœ€ๅคšใจใชใ‚‹2,617ไฝœๅ“ใฎๅฟœๅ‹ŸใŒใ‚ใ‚Šใ€ๆฏŽๅนดใฎใƒˆใƒฌใƒณใƒ‰ใ‚’็”Ÿใฟๅ‡บใ—ใฆใ„ใพใ™ใ€‚

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