Bank of Taiwan, the nation’s first bank and one of the top three state-owned banks, operates 185 branches worldwide.
Upholding a business philosophy of integrity, care, efficiency, and prudence, the bank maintains a strong brand value and status in the financial market, symbolizing a “lifetime partner.”
As a national leader, Bank of Taiwan provides diverse financial services to individuals, businesses, and government agencies. The brand image revamp is of significant importance to the Taiwanese public.
To embrace the digital wave, Bank of Taiwan focuses on delivering proactive, customized online and offline financial services. Centered on customer needs, it actively “re-evolves” its brand for the digital era, supporting clients through various stages of life.
Bank of Taiwan’s rebranding has enhanced the public’s understanding of the bank’s design language and brand value, while increasing positive service experience ratings from new customers. It sets a forward-looking example for public sector institutions in Taiwanese society.
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