In a world bound by conventional wisdom, BinSina Pharmacy has strived to think differently while being customer-centric thereby breaking the conventional role of a traditional pharmacy. Established in 1965, BinSina has always focused on the community’s ever growing needs, thereby creating a niche for itself by offering whole range of products that aim at promoting a healthy lifestyle.
BinSina Pharmacy chain offers its wide client base medicines, healthcare products, baby products, personal care products, beauty products and oral care products. As customers have become more aware of healthcare and beauty, the chain continues to enhance its delivery, speed & customer service. This kind of a farsighted approach has enabled, BinSina Pharmacy to increase its market share steadily in keeping with the changing times.
Today, the leading 50-year old group has a growing network of 73 pharmacies that are conveniently located in malls and communities spread across the U.A.E. The BinSina Group plans to expand its presence to 120 pharmacies by the year 2017. The group offers a wide range of products that best meet community’s health needs.
BinSina Pharmacy has been recognised four times as a Super Brand by the UAE Superbrand Council. In fact, it was the first ever licensed pharmacy in Dubai to have won this prestigious accolade. In 2003, all the BinSina pharmacies received the Dubai Service Excellence Scheme Award, making BinSina the first pharmacy in the UAE to receive this award.
Recently in 2016, it was a shining moment for BinSina when it was recognised as the Most admired Retailer of the year – Pharmacy & Healthcare in Middle East.
Another first to its set of achievements was when BinSina became the first pharmacy chain in the UAE to implement CSR initiatives including awareness campaigns & charitable activities.
From being a well-stocked pharmacy to becoming the ‘pharmacy of choice’, BinSina has traversed a long way over that last five decades, focusing on every aspect of the business.
The pharmacy prides itself on establishing one-to-one relationships with its customers which increases traffic and customer retention. The pharmacy’s success is attributed to its strong values.
The innovative vision of its owners has led to spacious, bright and vibrant stores where products are easy to find and staff members are on hand to support. Becoming the ‘pharmacy of choice’ has come from branding, product-service, in-store image management and an in-depth understanding of its customers. The pharmacy is leading the way as it invests extensively in store development, staff progression and health awareness campaigns.
BinSina’s heritage is deeply rooted in the Arab world and its long history in the UAE reflects integrity in every aspect of its operation, professionalism, an in-depth understanding of customer needs and a culture of quality service.
BinSina Pharmacy is today a major player in the Health and Beauty market segment, with stores conveniently located in malls and residential communities across the UAE. The group’s growth strategy is made up of a desire to provide value for money, a wide product range, exemplary service and product availability.