Throughout its 100 year history, BMW has been a pioneering force with a clear focus on the future. In this centenary year, BMW took the opportunity to look ahead and present the world with a glimpse into the brand’s future in the form of the Vision Next 100 vehicle. This passionate promise for the future is born from the unique history of reinvention. BMW doesn’t just build cars. The brand’s innovations and exceptional design create emotion, enthusiasm, fascination and thrills. BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.
BMW has maintained its reputation as a leading global company through the introduction and commitment to diverse sub brands; BMW i and BMW M. BMW i represents a holistic and ground-breaking approach that is redefining sustainable premium mobility – combining electric drives, innovative materials and technologies in revolutionary concepts for the future. The focus is on a new understanding of premium that is defined by sustainability throughout the entire value chain. BMW M is part of an outstanding motorsports heritage and stands for high performance out of passion. Power and strength go hand in hand with the principle of EfficientDynamics – at the very highest level.
Genuine driving pleasure – that is what drives BMW. And to ensure that it never ends, we are constantly reinventing it. More intelligent, more efficient and even more dynamic.