The Deepak Perwani brand was started by Deepak when he launched his career at the mere age of 20 in 1994 with a menswear line. The brand has since continued to dominate the market for men’s formal, bridal, and casual ready-to-wear clothing. In 1996, the brand launched a women’s wear line comprising of formals and bridal couture.
Deepak’s bridals are for the urban contemporary woman; chic and modern. The brand’s formals focus on sleek cuts and it loves experimenting with colours.
Winner of a record six Lux Style Awards, two MTV Style Guru Awards, a standing ovation at Milan Fashion Week, best International Designer Award at Miami Fashion Week, and a 6th Innovative Design House In The World Award by The European Fashion Council makes Deepak Perwani a design house to be reckoned with.
You can’t talk about the Deepak Perwani brand without talking about the person behind it – the man who was responsible for changing the face of Pakistani fashion almost two decades ago. Deepak has also represented Pakistan in China at the Boao Conference, and in Malaysia. He has also been a WWF Ambassador. His work for poverty alleviation and working with SMEDA for the rural women of Pakistan and numerous charities that he supports makes him an icon in Pakistan and an inspiration to both Pakistanis living home and abroad. Deepak is also considered as one of the originators of Islamic Fashion Week in Malaysia and is also in the Guinness Book of World Records for designing the largest kurta in the world.
Recently, Deepak was chosen as the ambassador for I Am Karachi, the Special Olympics, and is also the elected Chairperson of The Pakistan Fashion Council.