The year was 1995. The face of African television was about to change forever with the launch of DStv, a first in South Africa and the first direct-to-home digital Pay-TV service outside the United States. The DStv service launched with a total of 17 channels, and an offering for everyone in the family.
As the customer base grew and evolved, so did the offering. From a wide range of award-winning international channels such as Comedy Central, E! Entertainment, Fox, Discovery Channel, Disney, National Geographic and more, across all genres of programming to homegrown channels such as SuperSport, Mzansi Magic, AfricaMagic and more reflecting the cultural diversity of the continent.
A selection of packages allow customers to find the perfect fit for their family’s needs – and their pocket… While specially curated packages like DStv Portuguese and DStv Indian provides them with entertainment that speaks to their heritage and language.
But it was not just channels and packages that evolved around customer needs. DStv’s technology also adapted in synergy with customers’ ever-changing lifestyles, resulting in a whole host of multi-faceted, customer responsive products such as the award winning personal video recorder. This decoder allows consumers to catch up on shows, record hours of content and even connecting to the internet for access to more shows.
Today, more than 11 million customers across Africa enjoy access to over 130 world-class local and international channels on DStv, living to the brand promise of ‘Feel Every Moment’.