Frank & co.
Frank & co. is Indonesia’s leading pioneer in diamond jewelry, founded in 1996 with the goal of making Indonesia a prestigious global leader in the luxury market. Under Central Mega Kencana (CMK), the largest diamond jewelry retailer in Southeast Asia, Frank & co. maintains complete control over everything from careful manufacturing and direct retail to ethical raw material sourcing, guaranteeing unwavering quality through a completely integrated business model. The CMK Studio, where more than 1,500 master craftsmen combine tradition and state-of-the-art technology to produce authentic wearable art, is the driving force behind this vertical integration. Frank & co.’s exquisite jewelry collections are available through Frank & co.’s 52 stores located throughout Indonesia, with ongoing plans for further expansion.
Frank & co. is known as ‘The Residence of F Colour and VVS Clarity Diamond Jewellery.’ Frank & co.’s focus on high quality natural diamonds is shown through the signature branded diamond called Frank Fire. This particular diamond has to be Triple Excellent, GIA Certified, and has gone through 12 Degrees of Rarity checks.
In 2025, Frank & co. continued its legacy from the “You Are a Diamond” campaign by introducing a new narrative centered on Natural Diamonds. The main campaign, “A Timeless Love, Diamonds Born From the Earth,” talks about the long journey these diamonds take over a billion years. Each piece isn’t just jewelry, it stands for lasting love and heritage for people all over the world.
This message is supported by Frank & co.’s two important brand ambassadors, they are Maudy Ayunda, an actor, singer, and educational advocate who promotes empowerment and eco-friendly collections, including those made with recycled gold, and Maxime Bouttier, a well-known actor who gives the brand a smart, modern, and aspirational voice.
As a brand that constantly evolves and grows, Frank & co. keeps innovating through fresh ideas, exceptional designs, high-quality jewelries, and meaningful collaborations with creative and inspirational talents across disciplines. From fashion partnerships to global-inspired collections, every creation reflects Frank & co.’s dedication to artistry, craftsmanship, and emotional connection.
Frank & co. remains actively engaged in social causes, through Corporate Social Responsibility (CSR) program, emphasizing that true luxury also carries responsibility. Through continuous community and educational initiatives, Frank & co. strives to make a lasting positive impact, proving that luxury can inspire real, positive change in society.
Frank & co. continues to create high-quality, real treasures that carry stories across generations.
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