KaSTY
Kasty® – Redefining Cat Litter for a New Generation
Kasty® is honoured to receive the World Branding Award for the first time, a milestone that recognises our mission to transform the daily lives of cats and their owners. Inspired by a simple question – “What if cat litter could smell as delightful as your favourite desserts?” – Kasty® set out to make litter box cleaning a genuinely enjoyable experience.
A Vision Baked with Innovation
Our journey began not just with a product idea, but with a mission. Pet Protect Co., Ltd., the parent company of Kasty®, was established in 2017 to create innovative products that solve everyday pain points for pet owners. Kasty® was born from the founders’ personal frustrations as cat parents – tired of the constant scooping and unpleasant odours – and their dream of turning this routine chore into a joyful ritual.
Kasty® natural tofu cat litter is made from renewable pea fibre and enhanced with café-inspired scents like Matcha, Butter Popcorn, Melon Milk, Banana Milk, Strawberry Cheesecake, and Tiramisu Latte – making us the first to bring dessert-inspired aromas to cat litter.
Features That Make Kasty® Unique
• Probiotic & Scented Beads: Our Extreme Odour Lock formula uses probiotics and scented beads to neutralise odours and deliver long-lasting freshness, while eliminating harmful bacteria.
• Rapid Clumping Technology: Cassava-based clumping delivers ultra-fast, low-dust clumps for effortless cleanup.
• Eco-Friendly & Safe: Made from 100% natural, biodegradable ingredients-free from harmful chemicals and dyes, water-soluble, and flushable for convenience and peace of mind.
• Customer-Centric Design: Multiple pellet sizes and packaging options ensure Kasty® fits every household and litter box style.
Market Leadership and Customer Trust
Since its launch, Kasty® has become Thailand’s leading tofu cat litter brand, available in over 3,000 stores and exported to more than eight countries – all within two years. Our Extreme Series sold out within weeks, with enthusiastic customer feedback driving continuous innovation and the development of new scents.
Elevating Everyday Pet Care
Kasty® addresses two of the biggest pain points in pet care: effective odour control and a pleasant user experience. By combining natural ingredients, advanced technology, and a playful café-style concept, we’ve elevated cat litter from a necessity to a product that brings joy to both pets and their people.
Looking Ahead
Winning the World Branding Award is a testament to our dedication to quality, sustainability, and customer satisfaction. We remain committed to introducing new innovations, expanding our global reach, and making every litter box experience sweeter for cats and their families.
Thank you to our customers, partners, and the global pet community for embracing Kasty®. Together with Pet Protect Co., Ltd., we’re making cleanup a pleasure – one scoop at a time.
