NIKE is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
The NIKE swoosh is one of the most recognised logos, as well as one of the most reputable athletic sponsors in the world. The brand employed approximately 57,000 people and operated more than 850 retail stores worldwide in 2014.
Much of NIKE’s success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design.