Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige.
Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history.
A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches– from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.
Switzerland is the crucible where Rolex designs, manufactures, assembles and tests its watches thanks to the know-how and commitment of more than 6,000 employees at the brand’s four sites, all at the cutting edge of technological progress.
Rolex is present in some 100 countries around the world through more than 30 affiliates and after-sales service centres and via its network of official retailers, guarantors of the quality and authenticity of Rolex watches. This vast network, unique in its genre, is based on the skills of nearly 4,000 watchmakers duly trained to Rolex standards and working at the affiliates or at Official Rolex Retailers. Through these professionals, the company ensures the distribution and servicing of its watches according to strict quality standards.
Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.