Our story started in 1976. It began with our founder, Anita Roddick, opening a little green shop in Brighton with a belief in something revolutionary: that business could be a force for good. We’ve never been your average cosmetics company, with over 40 years of campaigning and smashing beauty industry standards – and we’re still going strong. The Body Shop exists to fight for a fairer, more beautiful world. This is our purpose, and it drives everything we do.