Amarula
Amarula is more than a cream liqueur—it is a symbol of Africa’s soul. Born from the sun-kissed marula fruit, found only in the sub-Saharan regions of Africa, Amarula carries with it a story as rich and distinctive as its flavor. The marula tree, affectionately called the “elephant tree,” is revered for its golden fruit, which elephants seek out during harvest season—a beautiful reminder of the harmony between wildlife and the land.
From this extraordinary fruit, Amarula is crafted with care, preserving its natural sweetness and tang to create a velvety liqueur. Every sip is an invitation to experience the essence of Africa—warm, vibrant, and full of life. What began as a local gem has grown into a global icon, enjoyed in over 100 countries and now honored with the prestigious World Branding Award Gold, a testament to its authenticity and universal appeal.
Amarula’s brand story is rooted in purpose and passion. It champions sustainability and community, ensuring that the marula harvest supports local livelihoods while protecting the environment. This commitment, combined with its unmistakable taste, makes Amarula not just a drink, but a journey—a connection to Africa’s heritage and a celebration of shared moments across the world.
