Judging & Voting

 

 

Brand of the Year logo

The judging and voting processes of the World Branding Awards are unique as points are awarded through three streams, with each stream contributing a set percentage to the total score in evaluating a brand.

30%

Brand Valuation

30%

Public Online Voting

40%

Market Research

The World Branding Forum’s research department conducts a financial valuation of a brand based on an income approach model, which also takes into account a projection period. For public companies, data is gathered from available published sources, while for non-public companies, audited financial data is provided by the companies for evaluation or from publicly available sources.

*The evaluation/voting format was modified in November 2014 for the 2015-2016 Awards.

Advisory Councils

Advisory Councils may be setup from time to time. Council members are involved with the nomination and voting process for special awards.