Lauréats – Londres 2014

Prix du “Développeur d’image de marque de l’année”

Tony Fernandes, CBE

PDG du groupe AirAsia


Branding de l’année logo

PAYSMARQUECATÉGORIEPRIX
AustralieTelstraTelecommunicationsNational
AustralieANZ BankBankingNational
ChineBaiduOnline SearchNational
ChineChina Southern AirlinesAirlineNational
ChineRitz - Carlton ShanghaiHotelNational
DanemarkLegoToysMondial
DanemarkCarlsbergBeverages - BeerNational
FranceLouis VuittonFashion - LuxuryMondial
FranceTotalPetrol StationsNational
FranceCarrefourSupermarketsNational
AllemagneBayerPharmaceuticalNational
AllemagneMercedes Benz (Global)AutomotiveMondial
Hong KongThe Peninsula Hong KongHotelNational
Hong KongColgateToothpasteNational
IndeKingfisherBeverages - BeerNational
IndeMcDowell's No. 1Alcoholic Beverages - SpiritsNational
IndeFortis Hospital BangaloreHealthcare - HospitalsNational
IndonésieFour Seasons Bali at SayanHotelNational
IndonésieGaruda IndonesiaAirlineNational
IndonésiePertaminaPetrol StationsNational
IrlandeGuinnessAlcoholic Beverages - StoutMondial
ItalieFerrariAutomotiveNational
ItalieKinderChocolateNational
JaponToshibaConsumer ElectronicsNational
JaponSony PlayStationGaming ConsoleMondial
JaponPark Hyatt TokyoHotelNational
CoréeHyundaiAutomotiveNational
CoréeSamsungConsumer Electronics - TelevisionMondial
CoréeSamsung Life InsuranceInsuranceNational
MalaisieAirAsiaAirlineRégional
MalaisieMaybankBankingNational
MalaisieELS Language CentresEnglish EducationNational
MalaisieSEGi UniversityEducationNational
MalaisieMarini's on 57RestaurantNational
MalaisieTenaga NasionalPowerNational
Pays-BasShellPetrol StationsMondial
Pays-BasDuluxPaintsNational
PortugalPingo DoceSupermarketsNational
PortugalSagresBeerNational
Arabie SaouditeSaudi Telecom CompanyTelecommunicationsNational
SingapourSingtelTelecommunicationsNational
SingapourMarina Bay SandsResorts / HotelsNational
SingapourRaoulMen's FashionNational
Afrique du SudVodacomMobile CommunicationsNational
Afrique du SudSanlamInsuranceNational
EspagneGas Natural FenosaGasNational
EspagneTelefonicaTelecommunicationsNational
SuisseUBSBankingNational
SuisseNescafeCoffeeMondial
TaiwanAcerComputer - HardwareNational
TaiwanChatimeTeaNational
TurquieFordAutomotiveNational
Émirats Arabes UnisBMWAutomotiveNational
Émirats Arabes UnisBurj Al Arab JumeirahHotelNational
Royaume-UniBritish AirwaysAirlineNational
Royaume-UniBarclaysBankingNational
Royaume-UniBBCBroadcastingNational
Royaume-UniDel MonteCanned FoodMondial
Royaume-UniHighland SpringWaterNational
Royaume-UniHSBCBankingMondial
Royaume-UniThomas CookTravel & LeisureNational
Royaume-UniSilentnightFurniture - BedsNational
Royaume-UniUniversity of OxfordEducationNational
Royaume-UniWHSmithRetail - BooksNational
Etats-UnisAppleMobile PhonesMondial
Etats-UnisCoca-ColaBeverages - SoftdrinksMondial
Etats-UnisHeinzSauces/CondimentsMondial
Etats-UnisVISACredit CardsMondial
Etats-UnisMcDonald'sFastfoodMondial