The Awards

As the premier awards of the World Branding Forum, the World Branding Awards is the ultimate global brand recognition accolade. The ceremony will take place at London’s iconic Tower of London, where the worlds best brands will be recognised for their work and achievements.

Award Tiers

Global Award: The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names, and the award is limited to the top 100 global brands in any particular year.

Regional Award: The Regional Award is presented to brands who are top in several countries in a particular geographic region.

National Award: The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country, that have been judged to be truly exceptional. For each product/service category, only one brand will be awarded for each country.

Winners in the global tier are not eligible for the national tier award.


Winners are uniquely judged and assessed through three streams, with each stream contributing a percentage to the total score.

  • Brand Valuation 30%
  • Public Online Voting 30%
  • Consumer Market Research 40%

The Venue

The Tower of London, a historic fortress located on the north bank of the River Thames in central London, stands as a symbol of Britain’s rich and tumultuous history. Constructed by William the Conqueror in 1078, the complex has played a central role in the country’s heritage, serving variously as a royal palace, prison, armory, and treasury.

The Tower of London, steeped in history and prestige, provides a unique and exceptional venue for the 18th edition of the World Branding Awards ceremony. As one of the world’s most iconic landmarks, the Tower of London boasts rich historical significance and majestic architecture, providing a spectacular backdrop to celebrate the achievements of the world’s top brands.

The World Branding Forum

A registered global non-profit organisation, the World Branding Forum produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach.

Our premier recognition programme, the World Branding Awards, gathers together some of the largest and best-known brands in the world under one roof.

We look forward to welcoming you to Tower of London.

Limited Registration and Additional Tickets

Tower of London is an intimate venue and has limited seating capacity. Participation in the Awards is strictly on a first-come, first-served basis.

Confirm your participation on the next pages as early as possible, to avoid disappointment.

The World Branding Forum reserves the right to conduct the prize giving for late registrants at other ceremonies held in other cities.

Additional tickets are also available on the same basis, and tickets can only be released and confirmed 21 days before the event.

Founded in 1823, the Oxford Union Society is the world’s most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to its home at the University of Oxford. The oldest university in the English-speaking world, the University of Oxford is a previous winner of the World Branding Awards.

The World Branding Forum is a collaborative and educational partner of the Museum of Brands, Packaging and Advertising. Attendees will be provided with complimentary access to the museum, where they can view the Brand of the Year exhibit, showcasing the most recent winning brands’ branding examples.