Binggrae’s Banana Flavored Milk is the most highly recognised flavoured-milk brand in South Korea, and has been loved by South Koreans since 1974.
Due to its sweet taste and unique bottle-shape, 11 bottles are sold every second nationally, and it is exported to 13 countries worldwide.
The brand mission is not only to fill the hunger, but to fill the hearts of its consumers. With strong brand loyalty from the older generations, ‘Banana Flavored Milk’ continues to win the hearts of younger generations by creative and innovative marketing campaigns whilst maintaining its core values.
Recently, the brand opened “Yellow Cafe” which is a brand-themed store offering foods, beverages, and merchandised goods inspired by the brand.