Animalis Edition

Brand of the Year logo



The Animalis Edition of the Awards took place in June 2017 in Vienna, Austria – voted the
world’s most liveable city for seven consecutive years. “Animalis” is Latin for “animals”.


The ceremony in the Throne Room of the Hofburg Palace saw the world’s
best pet and animal brands recognised for their work and achievements.

The Ultimate Global Brand Recognition Accolade

Hofburg Vienna

JUNE 2017

The World’s Largest Pet and Animal Brands Recognition Programme

The Awards

The Awards

The World Branding Awards are only presented to the very top brands that are household names, globally and in their home countries.

The Venue

The Venue

The World Branding Awards Animalis ceremony was held in the Throne Room of Vienna’s iconic Hofburg Palace in June 2017.

Vote & Win

Vote & Win

Vote for or nominate your favourite brands and stand a chance to win an iPad Air!

The Ultimate Prize in Branding

The World Branding Awards is the premier awards of the World Branding Forum.

The main awards sees some of the world’s best brands recognised for their work and achievements. With 210 winners selected from over 2,800 nominated brands, winning the Awards is truly an impressive achievement.

A unique three stream system contributes to the final score in evaluating a winning brand

World Branding Awards trophies



Brand Valuation


Public Online Voting


Market Research


An Advisory Council judges reserved categories that are not open for public voting in the Animalis Edition

Dr Susanna Santhiram-Hofherr

Veterinary Surgeon and a Traditional Chinese Veterinary Medicine practitioner; Founder of Asia Paws and Chair of the Animalis Advisory Council

Dr. Susanna Santhiram-Hofherr

Asia Paws (Austria/Malaysia)
Dr Patricia Shuen

Founder of Pet Cares Professional Veterinary Services in Hong Kong, and 2010 Australian Animal Industries Resource Centre's (AIRC) “Mentor of the Year”

Dr. Patricia Shuen

Pet Cares (Hong Kong)
Dr Manfred Hochleithner

Head of Tierklinik Strebersdorf (Strebersdorf Animal Clinic), and Founder and President of the conservation organisation ``Endangered``

Dr. Manfred Hochleithner

Tierklinik Strebersdorf (Austria)
Dr Hélaine Haltrecht

Dr Hélaine is attached to the DMV Veterinary Centre in Montreal, and teaches at the University of Montreal, Faculty of Veterinary Medicine

Dr Hélaine Haltrecht

DMV Veterinary Centre (Canada)
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