Secret to Success: Hecom offers a variety of lifestyle products, helping customers decorate a stylish home and enjoy quality sleep. Sea Horse group was founded in 1987, with its headquarters in Hong Kong. In 1994, it established the fashionable high-end brand “Hecom”. Growing up all the way, “Hecom” takes the trend as the theme, high-quality sleep as the tenet, and never loses the time. In every step of transformation, it absorbs and sublimates into a modern European style high-end fashion life.
In 2015, the Group established another manufacturing base in Vietnam Haiphong VISP, which, equipped with an advanced automatic foaming production line. With two large-scale production bases and many international logistics and distribution centers around the world, enables HECOM to further step up its presence in the international market. Nowadays, Hecom has more than 300 specialty stores and its business network covers Mainland China, Hong Kong, Macau, Singapore, Malaysia, Canada, Australia and the United Kingdom.
In addition to its global network of brick-and-mortar stores, the company has been steadily expanding its online platforms, with a dedicated ecommerce website as well as online shops on Tmall and JD.com. It has also organized social media promotions and brand awareness campaigns through such platforms as WeChat, Weibo, Instagram, Facebook and Youtube.
Different from the single business model of other brands in the same industry, “Hecom” integrates R & D, procurement, design, production, logistics and retail. It has a strong ability of new product development and manufacturing, enough capital to build new production lines, put products into production market, and rapidly occupy the market through our own store promotion and strong logistics distribution.
“Hecom” products are mainly pocket spring mattress, leather sofa and furniture. In terms of performance, in addition to maintaining sufficient support, comfort, practicality and beauty, they all use high-tech high-quality sponge developed by ourselves as filling material, which is more solid and durable. Hecom has also developed a “boutique furniture and homeware” series, helping customers to set up a cozy home in an artistic way.
The brand marketing strategy aims to deliver its brand message, raise brand awareness, promote the brand image and cultivate a close relationship with its customers. The highly popular, much-talked-about Hecom TV advertisements have been a cultural fixture in Hong Kong and other markets. Over the years, the Group has invited a number of stars and celebrities as its brand spokesman, including Liza Wang, Fish Liew…etc.
Hecom is also well-known for its all-round pre-sales and after-sales services. By dint of remarkable product and service quality, it has received numerous awards over the years, including in 2005 and 2016, it won the Superband of Hong Kong, and in 2019, for the first time, it won the award of Hong Kong famous brand & “Hong Kong Premier Brand” issued by Hong Kong Brand Development Council and The Chinese Manufacturers’ Association of Hong Kong in 2018 & 2020 respectively . Hecom also received the “Hong Kong Healthcare Professional’s Most Prominent Brand Award” by Hong Kong Health Care Federation in 2019 All these achievements are testimonies the superior quality and professional image of the Brand have been recognised by all walks of life
“Hecom” always adheres to the concept of health and comfort, an attitude of pursuing dignity and fashion. From trademark design, brand planning, promotion and operation, to product design, technology, material selection and packaging, etc., It integrates the resources of global high-end household brand manufacturers, covering living rooms, bedrooms, study, children’s room, etc., bringing one-stop fashion to different people. New taste and experience of shopping set off a new trend of warm life art.