Al-Ikhsan Sports

Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment.

Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar. From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd.  The business has grown tremendously and currently has 128 stores located throughout Peninsular Malaysia. The core purpose of Al-Ikhsan sports is to keep Malaysia fit and active by making sports affordable for all.

Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price. Al-Ikhsan sports’ mission is to dominate the sporting goods landscape by engaging deeper and creating stronger ties with over 20 million sports lovers of Malaysia.

In 2011, the Company was awarded the ASEAN Business Outstanding Award 2011 – Industry Class Sector Sports Retail by ASEAN Retail & Franchise Federation. 2016 was an important milestone in Al-Ikhsan’s history when the Government linked PE fund Ekinas (Ekuiti Nasional Berhad) decided to buy 35% share in Al-Ikhsan Sports. The board then decided to bring in a globally experienced Sports and Lifestyle retail veteran as their CEO and a new management team . Since then the company has shown a double digit growth in sales and extremely strong profitability.

The Sporting Good Intelligence Report ranked Al-Ikhsan as the 63rd largest Sporting Goods Retailer in The Galaxy in 2018.

Al-Ikhsan Sports has also received the “Brand of the Year” Award for Malaysia from World Branding Forum, UK at a glittering ceremony in Nov 2019.

Al-Ikhsan sports business model is differentiated from its competitors because of its exclusivity and quality product range that are offered at competitive prices, attained directly from the global brands such as Adidas, Nike, Puma, Skechers, New Balance and many more. Al-Ikhsan sports is also the exclusive licensee brands for Liverpool FC, Umbro and Lotto products.