We Love Food.

EDEKA is Germany’s largest food retailer, achieving a turnover of €75.3 billion in 2024. The brand is deeply anchored in regional communities and is known for its dedication to quality, sustainability, and passion for innovation. With a unique cooperative structure and a network of independent retailers, EDEKA combines entrepreneurial spirit with a consistent, customer-centric service.

At the heart of EDEKA’s identity lies its powerful brand claim: “We love food.”  that shapes not only brand identity but also its bold, emotionally engaging campaigns that drive creative innovation across all touchpoints. EDEKA stands for freshness, diversity, and a modern lifestyle that honors local traditions—making it a brand that doesn’t just sell food, but celebrates it.

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