JerHigh was created under CP Group, the number 1 food integrated business in Thailand. JerHigh was established with brand concept of “Feed me with love”, in order to reward and show pets love as they part of a family. JerHigh is carefully prepared with high quality chicken meat which is provided by CP food processing factories that produced the same standards as human grade food. JerHigh products have balance nutritional benefits and vitamin goodness for the well-being of pets.
For the past 16 years, JerHigh’s brand concept has been broken down to four periods:
“Feed me with love” (2002 – 2005)
JerHigh started manufacturing a range of dog snack products which was borne from the idea that people love bonding with their dogs.
“Dogs equal to Human” (2006 – 2009)
JerHigh was a trend-setter of humanizing the dog food business in Thailand. The brand produced wide range of products that were equivalent to human recipes, such as hot dog bars, cookies, bacon, salami, beef steak, and so on. The brand also supported this by having similar marketing activities like dogs in the theater and dog marriage ceremonies.
“Dogs are man’s best friend” (2010 – 2013)
JerHigh produced a supplementary dog treat “JerHigh Flexi-Fix”, which added glucosamine and chondroitin, which is intended to maintain strong bones and relieve joint diseases in all breeds and ages.
“Dog is a human” (2014 – 2017)
JerHigh expanded into the super premium dog food market by launching a semi-moist holistic range. This range has complete and balance nutritional benefits, high animal protein quality, a variety of vitamin goodness and imported limonite mineral extract. “Jerhigh Meat as Meals” is suitable for all breeds was the tagline.
The brand has achieved many standards and won plenty of awards such as the TQA (2010), ISO 9001, ISO 14001, CSR-DIW (2010-2013). JerHigh products are distributed more than 20 countries around the world.
Although the brand dominates a large proportion of the dog treat market, it continues to develop its products to meet customer satisfaction and particularly for dogs’ well-being and for a last long and healthy life.