After years as a professional in the beauty care industry, Nikita, the founder of DOG BEING CO, LTD followed her passion for pets and launched the YU Oriental Natural Herbs Care for Pets line in Taiwan in 2007, believing that every bath time for pets should be a fun, happy and healthy sharing moment. YU combines bathing and skin care all developed with exclusive and natural formulas, giving a silky touch and wonderful fragrance to your pets for a luxury and indulgent experience.
“Learn from nature and pay tribute to the powers of Mother Nature” is our motto. We meticulously select precious oriental botanical and floral extracts, producing unique formulas which capture the living energy found in plants.
For example, Peony, Lotus, Coix Seed, Bellflower, Astragalus, Apricot, Cherry Blossoms, Camellias, Pomegranate, Orchid, etc. Organic Epilobium Fleischeri extract soothes skin, Witch Hazel creates a natural protective film on the skin, Allantoin helps reduce inflammation, and Vitamin B6 maintains sebum balance, keeping the skin clean and fresh. All Yu products are exclusively formulated with gentle ingredients from reliable and trustworthy origins. They are all safe and clinically-tested. Compliant with EU / FDA standards. Free of paraben, plasticizers, soap base, paraffin, mineral oil, triclosan, SLS, bleach, animal ingredients, and fluorescent agents.
Over the past 12 years, the Yu series of products has grown from 6 formulas to 24 formulas, including shampoos for dogs and cats, conditioners, leave-in conditioners, dry clean sprays, perfumes and ear-cleansing solutions.
The combination of gorgeous Oriental-themed packaging and natural formulas has won the heart of pet lovers around the world. Today YU is distributed in 14 countries and territories including Taiwan, Hong Kong, China, Macau, Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Australia, the USA and Hungary.
A two times winner of the World Branding Award, YU confirmed its leading position in the pet beauty care industry and will continue to develop more wonderful and natural products for the wellbeing of pets.
堅持健康、美麗、愉悅的綠色承諾
2007年 YU東方森草系列 帶給亞洲寵物頂級專屬保養上市。帶給寵物保養沐浴全新的產品體驗和呵護。以亞洲東方珍貴植物為概念，
- 健康安全
健康安全是一切美好的開始，健康的成份、健康的配方、健康的肌膚、健康的毛髮。
堅持: 國際有聲譽成份供應商、天然來源成分、保養品/嬰兒級成份、低敏成份、安全檢測。 - 美麗
從包裝到配方美麗對我們而言很重要。美麗是自信的表現，是心情的舒展，是身心靈均衡的結果。 - 愉悅感官享受
天然有機不等於難用煎熬。我們堅持相信，一天中，沐浴時光應該是地球上最快樂時光之一，我們更堅持相信，為寵物沐浴的剎那是彼此表現愛與付出最高點的時刻。花盡心血，讓天然呵護的配方一樣帶給沐浴時沐浴後的愉悅感官享受。
時尚包裝，絲柔細緻質地，專業調香技術更是我們的驕傲。香味，能帶著我們穿越時空，超越現實的想像，帶給我們與寵物擁抱時的幸福感。多層次段級調香技術，伴陪著每一次你與寵物擁抱的幸福。
堅持
-配方不假他人之手
-選用歐盟/FDA許可成份
-天然來源成份
-愉感舒適
-保養品/嬰兒級成份
-低敏成份
-安全檢測
-無甲醛、無塑化劑、無皂鹼、無石蠟成分、無礦物油、無三氯沙、無SLS介面活性劑、無漂白劑、無動物性成分、無螢光劑
-每一件商品誕生都是因為對寵兒滿滿的愛