DOG BEING was founded with a team of cosmetics, veterinary and advertising professionals, seeking to revamp the pet care market with a distinctive and unique offer.

The YU Oriental Natural Herbs Care for Pets line of products was launched in Taiwan, believing that every bath time for pets should be a fun, happy and healthy sharing moment. YU combines bathing and skin care all developed with natural formulas, giving a “luxous” touch and unique fragrance to pets for an absolute and totally-enjoyable sensory experience. YU includes shampoos for dogs and cats, conditioners, leave-in treatments, dry clean sprays, perfumes and ear-cleansing solutions. The brand selects precious oriental botanical and floral extracts, producing unique formulas which capture the living energy found in plants.

Peony, Lotus, Coix Seed, Bellflower, Astragalus Extract, Apricot, Cherry Blossoms, Camellias, Pomegranate, Orchid, and Himalayan salt extracts are added to help repair skin and coat. Organic epilobium fleischeri extract soothes skin, Witch Hazel creates a natural protective film on the skin, Allantoin helps reduce inflammation, and Vitamin B6 maintains sebum balance, keeping skin clean and fresh. All YU products are exclusively formulated with gentle ingredients from reliable and trustworthy sources, and are all safe and clinically-tested. Compliant with EU/FDA standards. They are also free of plasticizers, soap base, paraffin, mineral oil, triclosan, SLS, bleach, animal ingredients and fluorescent agents.

From packaging to formulation, YU products are specifically-designed to take care of pets. The elegant oriental packaging plus healthy ingredients and formulas attract pet owners from around the world. Today, the YU product series has been sold and distributed in Taiwan, Hong Kong, China, Macau, Korea, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Australia, USA and Hungary.

DOG BEING’s brand portfolio includes SKIN PEACE Dermaceutical Pet Care, Apt.1022 Green Pet Care, Bubble Rice Crème Bath for Pets, and Dogbeing Professional Ultimate Care. Each and every product is packed with pure love and passion. By only using natural ingredients, the brand is fully-committed to the good health, beauty and wellbeing of pets.


Brand Interview