After years as a professional in the beauty care industry, Nikita, the founder of DOG BEING CO, LTD followed her passion for pets and launched the YU Oriental Natural Herbs Care for Pets line in Taiwan in 2007, believing that every bath time for pets should be a fun, happy and healthy sharing moment. YU combines bathing and skin care all developed with exclusive and natural formulas, giving a silky touch and wonderful fragrance to your pets for a luxury and indulgent experience.
“Learn from nature and pay tribute to the powers of Mother Nature” is our motto. We meticulously select precious oriental botanical and floral extracts, producing unique formulas which capture the living energy found in plants.
For example, Peony, Lotus, Coix Seed, Bellflower, Astragalus, Apricot, Cherry Blossoms, Camellias, Pomegranate, Orchid, etc. Organic Epilobium Fleischeri extract soothes skin, Witch Hazel creates a natural protective film on the skin, Allantoin helps reduce inflammation, and Vitamin B6 maintains sebum balance, keeping the skin clean and fresh. All Yu products are exclusively formulated with gentle ingredients from reliable and trustworthy origins. They are all safe and clinically-tested. Compliant with EU / FDA standards. Free of paraben, plasticizers, soap base, paraffin, mineral oil, triclosan, SLS, bleach, animal ingredients, and fluorescent agents.
Over the past 12 years, the Yu series of products has grown from 6 formulas to 24 formulas, including shampoos for dogs and cats, conditioners, leave-in conditioners, dry clean sprays, perfumes and ear-cleansing solutions.
The combination of gorgeous Oriental-themed packaging and natural formulas has won the heart of pet lovers around the world. Today YU is distributed in 14 countries and territories including Taiwan, Hong Kong, China, Macau, Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Australia, the USA and Hungary.
A two times winner of the World Branding Award, YU confirmed its leading position in the pet beauty care industry and will continue to develop more wonderful and natural products for the wellbeing of pets.
2007年 YU東方森草系列 帶給亞洲寵物頂級專屬保養上市。帶給寵物保養沐浴全新的產品體驗和呵護。以亞洲東方珍貴植物為概念，