Zus coffee
ZUS COFFEE Brand Story
The ZUS COFFEE brand, inspired by *Kaldi’s curiosity, embraces the mission of delivering a great cup of coffee. Because we think that everyone, no matter where they are or what they’re chasing in the zealous pursuit of their own lives, a cup of coffee is more than just a beverage – it’s the reminder to keep going.
And if a coffee shop can do it, what’s stopping you from going after your dreams? We aim to be your global cafe or your next stop, where every cup is a familiar Necessity.
That’s why we make coffee that’s accessible to all and as unique as the lives you lead. From vibrant flavours to the perfect brew, it’s a Necessity, not a Luxury.
WHO IS *KALDI?
The story of Kaldi and the Dancing Goats
An Ethiopian goat herder named Kaldi discovered coffee when his goats ate mysterious red berries, becoming lively and dancing around. Curious, he tossed the berries into a fire, and the rich aroma of roasting beans filled the air—marking the accidental discovery of coffee. From that day forward, Kaldi became a zealous advocate for the power of these remarkable beans.
