Sa Sa

Established since 1978, Sa Sa International Holdings  is a leading cosmetics retail group in Asia. The company was listed on the Main Board of The Stock Exchange of Hong Kong in 1997 (Stock Code: 178) and its business covers Hong Kong and Macau, Mainland China, Taiwan, Singapore, and Malaysia, in which markets it employs approximately 5,000 staff. According to the “Retail Asia-Pacific Top 500” ranking of Retail Asia Magazine and Euromonitor in 2016, Sa Sa is the leading cosmetics retail chain in Asia and one of the top ten retail groups in Hong Kong. Maintaining its position as the leading cosmetics retail group in Asia is the Group’s overriding vision.

Sa Sa strategically positions itself as a one-stop cosmetics speciality store with a business focus on beauty. We cater to the market by offering a large variety of quality products, from over 700 beauty brands around the globe, covering a wide spectrum of products from skin care, fragrance, make-up, body care and hair care to health food, and stretching across a broad price range from mass to premium markets for the customers’ preference. The resulting product portfolio appeals to a highly diverse customer base. Its extensive regional retail network currently comprises of over 280 “Sa Sa” multi-brand stores. Our e-commerce platform,, offers around-the-clock online shopping services, along with comprehensive product and corporate information. It now serves customers from over 100 countries.

In addition to selling its own-branded products, the Group also acts as the sole agent for many international cosmetic brands in Asia. The Group currently manages over 100 exclusive major beauty brands and is responsible for their brand building, promotion and distribution.

Sa Sa is well known as the pioneer of the open shelves retail concept. Our trendy and comfortable shopping environment allows customers to choose products of different brands at ease, offering them an extraordinary shopping experience. Our relentless efforts to improve our trendy store design and product display provides more in-store interaction for customers, making the images of beauty brands more outstanding and the presentation of products more appealing.

Sa Sa has always made every endeavour to deliver excellent customer service. A new beauty consultant of Sa Sa receives close to 260 training hours, incorporating product knowledge, skin analysis, make-up application, selling techniques, customer service and general beauty knowledge before he or she becomes a qualified beauty consultant. Leveraging on up-to-date service skills and product knowledge, our beauty consultants uphold professionalism in providing tailor-made beauty advice to our customers. Their personalised beauty services, together with multi-brand recommendations and advice on product usage fulfil the delicate needs of our customers.

In implementing Online To Offline (O2O) strategies, Sa Sa’s aim is to provide seamless online and offline services, so that customers will have a more comprehensive and convenient shopping experience. Building on its existing advantages in physical stores and brand name, Sa Sa has been further developing online business and cooperating with external business partners who are keen to explore O2O opportunities. In addition to utilising its online resources in digital marketing, we also integrate our online and offline CRM platform in order to lay a firm foundation to provide a more tailored shopping experience to customers.

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