SM Cinema holds the biggest market share of cinemas and exhibitions in the Philippines, with 60% of the entire country’s theatre count under the SM Group. With 60 branches across the Philippines, the brand offers a wide array of theatre options for the movie-goer, from lush leather seats and butler service at the Director’s Club Cinema, wall-to-wall screens and incomparable vivid sounds and colours at the IMAX theatre, to the first theatre with laser projection at the Mega Screen, SM Cinema has developed a full ‘cultureplex’ to cater to every Filipinos’ cinema preference.
Coupled with strong ties between local and global partners like the Walt Disney Company, SM Cinema brings movies to life through interactive exhibits, collaborative social media activities and meet-and-greet tours with movie-goers’ favourite celebrities. With the goal to create fun and memorable experiences by offering the best lifestyle entertainment opportunities, SM Cinema delivers holistic and unique movie experiences never to be forgotten.
The brand has also taken home an accolade in the recently concluded Marketing Events Awards in Singapore, proving that SM Cinema is the preferred brand for movie-watching. SM Cinema will continue to offer the best theatre options while delivering unforgettable reel-to-real life moments for its loyal audience.
Experience the magic of movies and visit an SM Cinema near you.