World Branding Awards
The Ultimate Global Brand Recognition Accolade
The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding.
Welcome to the World Branding Awards
The Ultimate Global Brand Recognition Accolade
The World Branding Awards is the premier awards of the World Branding Forum.
The Awards sees some of the world’s best brands recognised for their work and achievements.
The 2025–2026 Edition of the World Branding Awards, held in Osaka, Japan, marks the 20th milestone ceremony of the prestigious World Branding Forum (WBF). Recognised as one of the world’s most respected brand recognition programmes, the awards celebrate the excellence of leading global, regional and national brands.
This year, an impressive 91,000 consumers across 66 countries and all seven continents cast their votes to honour the brands they trust and love most.
The Ultimate Prize in Branding
The Awards
Every year The World Branding Forum which is based in London, organises the World Branding Awards. There are currently three tiers of awards being presented.
Global Award
The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names, and the award is limited to the top 100 global brands in any particular year.
Regional Award
The Regional Award is presented to brands who are top in several countries in a particular geographic region.
National Award
The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.
Winners of the Global Award are not eligible for the National Award.
Judging Process
A unique three stream system contributes to the final score in evaluating a winning brand.
World Branding Awards – 2025-2026 osaka city museum of fine arts
17th November 2025 – more than 100 guests representing the best brands in the world, gather at the Osaka City Museum of Fine Arts for the first time, for our annual Brand of the Year awards. Hosted by Allie Sakakibara.
Click here to see the full list of winning brands from our most recent ceremony.
Click here to view photos from our latest awards ceremony.
Message from the Chairman
“The Main Edition of the Awards acknowledges the tireless efforts of the teams that build and maintain their brand presence in an ever-changing market. As winners, these brands have established strong brand recall, top-of-mind awareness, and trust among their consumers.”
Chairman of The World Branding Forum,
Mr Richard Rowles
Featured Brands 2025-2026
AURORA
EMPERADOR BRANDY
ikea
indomaret
m-150
watsons
