The Awards
The eighteenth edition of the World Branding Awards returned to the UK on 25 November, and celebrated the world’s best brands at the exclusive ceremony held in the New Armouries of Tower of London.
Click here to see the full list of the 2023-2024 World Branding Award winners.
Award Tiers
Global Award
The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names, and the award is limited to the top 100 global brands in any particular year.
Regional Award
The Regional Award is presented to brands who are top in several countries in a particular geographic region.
National Award
The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.
Winners of the Global Award are not eligible for the National Award.
Be the next Brand of the Year
Judging
Winners of the World Branding Awards are uniquely judged through three streams, with each stream contributing a set percentage to the total score in evaluating a brand.
Evaluation/voting streams
30%
Brand valuation
30%
Public Online Voting
40%